Social Selling Business Case Template
Gain executive support and unlock budgets for successful social selling programs in financial services
An effective social selling program offers a unique opportunity for your organization to increase brand visibility, nurture sales leads, and generate new business. When a program is implemented correctly, the return on investment in social selling is significant.
Many senior executives don’t have a marketing background—let alone expertise in social media—so gaining internal support and securing budgets for social programs can be tricky.
This guided template is intended to help aspiring social selling program managers build a business case to gain the executive-level support and resources required to launch a successful social selling program.
What you’ll learn:
How to identify key business challenges to shape the social selling opportunity for your organization
Ways to gain a better understanding of the current use of social media and demonstrate internal interest in social selling
Tools to create ROI projections
How to map program requirements, select the right technology partners for your program, and create a project blueprint
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The 8 Elements of a Successful Government Social Media Strategy
A practical guide for public sector organizations
How Meliá’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis 
Case Studies
How Meliá’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis
Mapfre creates a united social media strategy to deliver a consistent brand voice across channels 
Case Studies
Mapfre creates a united social media strategy to deliver a consistent brand voice across channels
Instagram Carousel Template To boost your Instagram engagement without spending hours designing every post, just fill in the form to get instant access to our Instagram Carousel Template.
Strategy & Tactics
Instagram Carousel Template
To boost your Instagram engagement without spending hours designing every post, just fill in the form to get instant access to our Instagram Carousel Template.
Turn Comments Into Clicks with Auto-DMs Your essential guide to mastering Hootsuite's DM Automation tool - and prove its business impact. Turn comment sections into conversion machines without sounding like one.
Strategy & Tactics
Turn Comments Into Clicks with Auto-DMs
Your essential guide to mastering Hootsuite's DM Automation tool - and prove its business impact. Turn comment sections into conversion machines without sounding like one.