How to get more budget for social
Your boss wants to see how social media contributes to your organization’s bottom line. Are you measuring the things they care actually about?
What your boss REALLY wants to know
Want to know the real secret to getting more budget for social media?
It’s simpler than you might think: what gets measured, gets budget. But too many social marketers are measuring all the WRONG things.
Find out what your boss actually wants to know so they can understand how social media contributes to the big picture they care about.
What you’ll learn
- The tactics you can borrow from performance marketers to show your value
- How to translate your impact into the language your boss speaks
- What that looks like in practice from brands who’ve mastered it
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How Meliá’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis 
Case Studies
How Meliá’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis
Mapfre creates a united social media strategy to deliver a consistent brand voice across channels 
Case Studies
Mapfre creates a united social media strategy to deliver a consistent brand voice across channels
Instagram Carousel Template To boost your Instagram engagement without spending hours designing every post, just fill in the form to get instant access to our Instagram Carousel Template.
Strategy & Tactics
Instagram Carousel Template
To boost your Instagram engagement without spending hours designing every post, just fill in the form to get instant access to our Instagram Carousel Template.
Turn Comments Into Clicks with Auto-DMs Your essential guide to mastering Hootsuite's DM Automation tool - and prove its business impact. Turn comment sections into conversion machines without sounding like one.
Strategy & Tactics
Turn Comments Into Clicks with Auto-DMs
Your essential guide to mastering Hootsuite's DM Automation tool - and prove its business impact. Turn comment sections into conversion machines without sounding like one.